AI Product Defensibility: What I Am Learning from AI Engineering
Beginner notes from the book AI Engineering by Chip Huyen
I am still learning AI engineering, so this is not expert advice. If I got something wrong, please tell me.
The question
If I build an AI product and people like it, what stops someone else from copying it? The book calls this defensibility.
Think of a castle with a ditch of water around it. That ditch is called a moat. A strong moat means your product is hard to copy.
Why this is a problem for AI
Today it is very easy to build an AI product. You can use a ready-made model, write a prompt, and have a working demo in one weekend. That is great for beginners like me.
But if it is easy for me, it is easy for everyone. Even a big company can copy a small tool and put it inside an app that millions of people already use.
Three ways to build a moat
The book talks about three types of advantage:
- Technology. Most people use the same few models, so this alone does not help much.
- Distribution. This means how easily you can reach users. Big companies like Google and Microsoft already have billions of users, so they win here.
- Data. This is where a small team still has a chance. If you reach the market first, you collect real usage data. You use it to improve the product, and a better product brings more users. This cycle is called a data flywheel.
What I understood
- Building the product is only the first step.
- Being early and collecting feedback from users seems very important.
- Solving one small problem well may be smarter than fighting big companies.
What I am still thinking about
For my own projects, what will make people keep using them even after someone copies the idea? I do not know yet, but I will keep learning and share more soon.